SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. Munich, October 9th, 2013 SEA optimization is worthwhile: the access numbers can significantly increased, significantly reducing costs. This is a current case study of QUISMA Asstel customers. The international agency network for digital marketing oversees one of the largest German insurance companies the direct insurer since October 2012 Asstel belongs to the Gothaer group, and offers exclusively for private life, health and property insurance. QUISMA took over the care of Asstel with the objective to align the SEA activities increased performance standpoint. The result: The cost per click (CPC) was reduced by 40 percent, increased traffic by 40 percent. Three-stage tuning base for the campaign structure developed by QUISMA served as a comprehensive data analysis: Asstel old Setup was thoroughly reviewed and the results it generated in the Restructuring of SEA activities are integrated. The new keyword list reduced the booked items by nearly one million to nearly 20,000. The focus on the relevant keywords ensured the best possible control of the account and a considerable reduction of the time required. By the previous analysis of the Lander a clustering recommended by regions, since the performance in relation to product and regions differed greatly. Therefore, regional bids were awarded. The Bidmanagement was finally an optimum level of the CPC bids according to customer-specific requirements. Result: Volume and profitability to a higher level could be increased within a quarter. The optimization by QUISMA lowered the CPC by 40 percent, while traffic also 40 percent rose. Miriam Bailey, senior account manager SEA of QUISMA: currently, the measures on the implementation of the Google enhanced campaigns focus. Our goal is to integrate SEA campaigns in the future especially with TV measures and the Findings of our analysis of optimization of TV campaigns to use.” The case study Asstel is available free for downloading at. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 16 locations in 15 countries are currently employs over 300 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business. For further information and enquiries: QUISMA Marko great Director Marketing Tel: 089/44 23 82-116 E-Mail: Dot.
Marketing on the information superhighway – the other way press releases are a classic marketing instrument that must carry the ever-increasing relevance of the Internet accountable only logical. Online publications be budget-friendly alternative to print and provide reliable distribution of information to the public in careful placement. Search engine optimization and an appropriately professional website complete the online marketing package. But grade placement can cause unforeseen difficulties in the endless expanse of the Internet. A number of portals, the websites of renowned publishers, but also numerous industry-specific publication opportunities are available.
Here, reliable information about traffic and target groups due to not professional operator are sometimes difficult to bring experience or of dubious credibility. The Internet can seem like a rear-view mirror, objects may appear larger than they are – the virtual sense deception. A way to the offline less popular addresses do not exist, should go to the overall strategy and scatter points are not neglected. A risk factor of the global network but also before the marketing does not stop: good advise is, who meticulously on the control over its data respects and continuously check, where it now has ended up the information. Although the distribution is desirable, but malfunctions in search engines, legal loopholes in the international arena and lack of traceability of data paths in the grey zone open Internet abuse and copyright door. Meanwhile, specialized agencies have integrated the advice on the problems and idiosyncrasies of the new medium into their performance package and will be the clientele to the page, if virtual new land should be entered. Industry experts can imagine also often attractive publication addresses to their customers and create room for own research within a priority. Jens kindling press releases