Marketing on the information superhighway – the other way press releases are a classic marketing instrument that must carry the ever-increasing relevance of the Internet accountable only logical. Online publications be budget-friendly alternative to print and provide reliable distribution of information to the public in careful placement. Search engine optimization and an appropriately professional website complete the online marketing package. But grade placement can cause unforeseen difficulties in the endless expanse of the Internet. A number of portals, the websites of renowned publishers, but also numerous industry-specific publication opportunities are available.

Here, reliable information about traffic and target groups due to not professional operator are sometimes difficult to bring experience or of dubious credibility. The Internet can seem like a rear-view mirror, objects may appear larger than they are – the virtual sense deception. A way to the offline less popular addresses do not exist, should go to the overall strategy and scatter points are not neglected. A risk factor of the global network but also before the marketing does not stop: good advise is, who meticulously on the control over its data respects and continuously check, where it now has ended up the information. Although the distribution is desirable, but malfunctions in search engines, legal loopholes in the international arena and lack of traceability of data paths in the grey zone open Internet abuse and copyright door. Meanwhile, specialized agencies have integrated the advice on the problems and idiosyncrasies of the new medium into their performance package and will be the clientele to the page, if virtual new land should be entered. Industry experts can imagine also often attractive publication addresses to their customers and create room for own research within a priority. Jens kindling press releases