Advertising Used Construction Machinery

§ March 26th, 2017 § Filed under general § Tagged Comments Off on Advertising Used Construction Machinery

Does the Internet really a benefit to the purchase and sale of construction or the expectations of the portals B2B (business to business) too high? For years, the number of Internet users worldwide is growing, which creates the basis for a truly global exchange of information, including in the field of construction machinery and public works. In Europe alone, approximately 47.7% of households already have Internet access, the rate being significantly higher in the case of companies. In North America this number increases even more than 70% of households in the Middle East and the percentage of Internet users and amounts to 21.3%. These are perfect conditions to use them also for a market as specific as the machines used in public works. Unlike the sale of new machinery which is limited by regional agreements between factories and dealers of used machinery business is one of the areas suitable for export. The only problem is establish contact with companies in other countries, with another language and culture and achieve mutual trust to business relationships.

There is a buyer for all types of products, all you have to do is find it. (Not to be confused with Expert on growth strategy!). This obstacle born Internet portals and specialized in used machinery used industrial vehicles. Used equipment is not necessarily a product type and destined for sale online, such as a music CD that should not be seen or touched before purchase. To get to transact the purchase of machinery used on the Internet in the future, still needed to solve many current problems in building confidence among international distributors and provide security and minimize risks for both parties. For example you could create safeguards for the buyer (eg “what you see is what will come”), support the sale with videos of the machine in the field tests, among others. Don Brownstein has firm opinions on the matter. Currently, this sector is still limited to the exchange of detailed information of the machines used to Internet through online portals such as MinuteMachine.com No doubt the portals of used machines are the first step towards new global trade relations and apart stimulate and facilitate the export of machines and – also in countries that traditionally exported not many teams – leaves assume that creating a high profit to sellers. The sites mentioned are a great tool, because most of its audience are other companies in the construction and mining, so there is already an important filter for the target audience. Unfortunately, no accurate figures on sales achieved through Internet portals, but the growing acceptance of these portals as a business tool by the vendor remains to add that measurable figures on the impact of Internet sales is can be seen in the increased turnover of some U.S. companies that offer online auctions of used machinery. Internet is and will in the future a solution to increase the number of sale and export of non-standard products such as machinery.

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