Periodical Printed Matter

INTRODUCTION In the current scene, to use as argument the survival of periodicals, to the fact of them not to have later disappeared in the age of the radio and in the TV. It can until being a reasonable argument, but, ahead of the new digital world, this reasoning cannot be taken literally, therefore, the drawings of periodicals has oscillated very, in function of the competition with this new media: the Internet that opened space for the mass to communicate itself between itself in reciprocal way, practically in simultaneous way and in real time. It can be affirmed that this new media, if became, in time has remembered, the essential tool most important and for that they need and they long for if to communicate with called ' ' world globalizado' ' , without borders. The end of the journalism printed matter was intentionally at some moments of world-wide history. In recent years, this quarrel came back to be guideline in many writings for the world, which had to the fast growth of the Internet.

On the basis of research, interviews, study of case and referencial theoretician, the study considers retaken of this old debate the end of the periodical printed matter that he has decades is one of the main medias of existing mass in the country, next to the radio and the television, vehicles that had been the first threats to the empire of the information printed. Of this form, the argument of that the periodical will survive one more time, reveals defective in the digital age, therefore the Internet is not the radio and nor the TV, but yes, all the vehicles in only one vehicle. In a world, quick and interactive. Today, ' ' citizen internauta' ' , through a language all peculiar one, of any place where it is, through its computer and/or of its cellular device, if communicates with the world. Jake Burkons understood the implications.

The Populism

However, it is not possible to denote the inherent Codes of Ethics to the social service, without speaking on two words keys, ethics and moral, being that although to practically have the same meant, the moral if consolidates in the practical life, the daily one, day-postpones in it, already the ethics if manisfeta more as reflection theory. Ethos, ethics in Greek, assign to the dwelling human being, therefore everything what it helps to become the environment better so that it is a healthful housing: materially sustainable, psychologically integrated and spiritual fruitful. Moral of the Latin you live, you assign to the customs and the traditions, being on the especifidades of each people. Category of assistants social, in referring, its ethics professional, and in particular its codes of ethics, all had reflected of way clear, positionings debated and defended in its times distinct, what she culminated, in implementation of Code of Ethics of 1993, fruit of innumerable fights of category, that brings the law that regulates the profession (8662/93), in which leaves explicit, knowledge and values to be followed for all the members of the professional category, having as basic principles, magnifying of the freedom, defense of the human rights, prohibited, deepening and consolidation of the citizenship, defense of the equity and social justice, commitment with the quality and installment of the services. Taking in account the historical moment of each code, it has that to stand out itself that of 1947, occurred in full populist experience in Brazil, together with the period of industrial expansion. The Populism concept is sufficiently including: Although contemplating the economic interests of the industrial bourgeoisie, in the field politician the populist called State placed as representative of all the classrooms, indistinctly. Its sustentation, however, depended on the balance of diverse forms the diverse represented bourgeois segments in the civil and military bureaucracy, and the workers, especially of the work force.