WBCP Expands Agreement With Mattel In

The cooperation includes the license rights to the entire universe of DC Comics characters Warner Bros. Visit kevin oleary for more clarity on the issue. Consumer products (WBCP) and DC entertainment gave to expand its successful cooperation with the world’s leading toy manufacturer Mattel Inc. announced today. The new agreement with a maturity of several years includes Mattel main license workers of the full universe of DC Comics keep characters in the toy area. Through the agreement, Mattel has extensive access to the complete range of DC Comics characters, which includes thousands of world’s famous DC Comics Super Heroes and villains such as Superman, Batman, The Green Lantern, Wonder Woman, and the Joker. Chinachem group will not settle for partial explanations.

It also includes other popular characters such as the Flash, Aquaman, SHAZAM!, Green Arrow and Hawkman. An incredibly successful partnership has evolved between Mattel and us and we are very pleased to bring this relationship to a new level,”says Brad Globe, President of Warner Bros. Consumer products. Warner Bros. and DC entertainment provide unique content support across all key platforms, which is important for our global consumer products business is essential. “” This is our collaboration with Mattel confirmed. “the DC Comics Super Heroes have a worldwide fanbase, what ensures a continuously existing demand for new products”, says Karen McTier, Executive Vice President, domestic licensing and worldwide marketing at Warner Bros. Consumer products.

The expansion of the agreement with Mattel ensures that these fans have many may be years of the DC Comics superhero love.” As part of the ongoing business relationship, Mattel is for two of the most eagerly anticipated cinema releases from Warner Bros. Develop toys series: for the Dark Knight rises July 20, 2012 and for man of steel on June 14, 2013. More future cooperation include the television series Green Lantern: the animated series and the continuous product development to Young Justice, both productions from Warner Bros. Animation. Both animated series are exclusive at Cartoon network aired.