In Web 2.0, to achieve Internet clients, the most important character you are. The Related Companies often says this. With the possibility of being able to share our views, Web 2.0 has become the meeting point and consolidation of the rumor about brands, products and services. Now all business managers are measured by their ability to interact with their customers in social networks, blogs, forums, videos, etc. To achieve good relations in Web 2.0 should dominate the use of the communication tools, develop our social personality and offer good content, because there is a direct correspondence between the good content and our social personality with sales. Communication tools such as blogs, videos, Forum, social network, require only initiative, put into action, invest your time. Just invest your time and drop his talent. For which we were born and live in the industrial era an adaptation to change is necessary, the business no longer consists in selling, it is very difficult to understand this?, business now is to let people exercise their right to choose, in the content that we offer.
Put into action in the Web 2.0 means sharing our opinions making use of communication tools. Significant is the kind of tool that choose, its global reach, ease of use, and especially to go with their talents. For me it is easy to use a blog, create and distribute content for another could be making videos etc. Using these tools we are visible, find them in search engines, recognized in social networks.