Jaureguizar, real estate companies, is celebrating its anniversary by looking to the future. From its headquarters in the Plaza del Gas de Bilbao, a symbol of their participation in the evolution of the city, where he was born in 1985, the entire team has turned Jaureguizar to adapt to new times and new requirements imposed the current situation to a company in its sector. Your keys are still the same today as then, in the words of its CEO Gabriel Salaverry “respond and build confidence, the client knows where to find us and know that we will continue to be here.” It now seems clear, was very different at the time we founded Jaureguizar, when companies were created solely to implement the projects and then dissolving in order to avoid future liabilities. “Jaureguizar has managed to evolve with the property market over these 25 years, consolidating a company that is standard in its field and is active in various facets of real estate development, construction for third parties management and cooperative communities, rehabilitation and reclamation operations in the urban fabric. Among all departments provides a comprehensive service to prospective purchasers, to which he informs, advises and accompanies the whole process from first contact with the sales department until after the delivery of property, time after which the After Sales department attends to their needs. This has a multidisciplinary team which includes 70 people in its headquarters in Bilbao and its delegations in Vitoria, San Sebastian, Zaragoza and Sevilla. In keeping with its philosophy of work, the average tenure in the company of its professionals is high, at nearly 9 years with a mean age of 40 years.
Given the current crisis in the Spanish property market, most companies try to find a magic formula for the sale of its housing stock. In Calpe, is a clear example. The current crisis in Spain within the real estate market requires developers, construction and real estate to sharpen his mind against the capture of a potential customer. Not surprisingly, every day, on the news or tabloid programs to see stories of how they manage some companies and even individuals to succeed in selling your product. To give some familiar examples: the case of "The Pocero Good" and their tails floor prices for the people or the individual who attempted to make a drawing of your house to pay the remainder of his mortgage. In times of crisis, anything goes, everything and more discounts, televisions, furniture, garages, travel are some of the gifts now always associated with buying a home. But despite not risen to the markets.
It seems that these customer acquisition strategies are not sufficient in a context who do not have credit where it exists or not where they have money waiting to squeeze more orange. But we know what they say, humans are unpredictable and in most occasions is grown before the adversities. And in this market there is no other remedy in these moments that continue to innovate and find new ideas to attract new customers. A recent example of another "innovative idea", of which every day we can draw attention, is that Victoria Promotions, held last Easter, co the slogan "Victory Promotions does not sell houses, gift." It is known that potential customers are not ignorant, not intended that at any time think that they will be giving away a house, the aim was to draw attention as much as possible and that potential customers would move to the premises of Victoria Promotions. A part of this prospectus, the marketing strategy continues as the client approaches Promotions Victoria offices. A large sign which can distinguish clearly a sign that reads and a huge 25% off!. Give, give what is said does not give away the house, but 25% less than its value is in itself an important gift. In short, I fear that we will continue to surprise us every day with ideas of this kind, both in real estate and other markets where the crisis is doing real damage. Ideas are not just little recipes to try to combat the crisis.